Privacy Policy
Last Updated: July 31, 2026
Welcome to NiWa, a business communication automation platform developed and operated by Easesmith ("Company", "we", "our", or "us").
This Privacy Policy explains how we collect, use, store, and protect your information when you access our website, applications, APIs, and services.
By using NiWa, you agree to the practices described in this Privacy Policy.
1. About NiWa
NiWa is an enterprise communication automation platform that enables businesses to connect their official WhatsApp Business Account and automate customer communication through workflows, integrations, APIs, and AI-powered automation.
2. Information We Collect
We may collect the following information:
Business Information
- Business Name
- Company Address
- GST Number (if applicable)
- Business Email
- Business Phone Number
Account Information
- Name
- Email Address
- Password (encrypted)
- User Role
- Profile Information
WhatsApp Business Information
- WhatsApp Business Account ID
- Phone Number ID
- Display Name
- Message Metadata
- Template Information
When you connect your WhatsApp Business Account, we may receive information authorized by Meta. We do not access information beyond the permissions granted by you and Meta.
3. Customer Communication Data
NiWa processes customer communication solely to provide automation services, including:
- Payment reminders
- Appointment reminders
- Order notifications
- Customer support
- AI-powered conversations
- Workflow automation
Customer data belongs to our customers. NiWa does not claim ownership of customer data.
4. How We Use Information
We use information to:
- Provide our services
- Authenticate users
- Process communication workflows
- Improve platform performance
- Provide customer support
- Maintain security
- Prevent fraud
- Comply with legal obligations
5. WhatsApp Business Platform
NiWa integrates with the official WhatsApp Business Platform provided by Meta.
All WhatsApp communications are governed by Meta's policies and your organization's permissions.
NiWa does not sell, rent, or misuse WhatsApp Business data.
6. Data Security
We implement industry-standard security measures, including:
- Encrypted communication
- Secure cloud infrastructure
- Access controls
- Role-based permissions
- Audit logging
- Secure API authentication
While we strive to protect your information, no online service can guarantee absolute security.
7. Data Retention
We retain information only as long as necessary to provide services, meet legal obligations, resolve disputes, and maintain security.
Customers may request deletion of their account and associated data, subject to applicable legal requirements.
8. Third-Party Services
NiWa may integrate with third-party services, including but not limited to:
- Meta (WhatsApp Business Platform)
- Cloud hosting providers
- Payment gateways
- CRM systems
- ERP software
- Email providers
- Analytics services
Each third-party service has its own privacy practices.
9. Cookies
Our website may use cookies to:
- Improve user experience
- Maintain sessions
- Analyze website traffic
- Enhance security
You may disable cookies through your browser settings.
10. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access your information
- Correct inaccurate information
- Request deletion
- Withdraw consent
- Export your data
- Object to certain processing activities
Requests can be submitted using the contact details below.
11. Children's Privacy
NiWa is intended for businesses and organizations.
Our services are not directed toward individuals under the age of 18.
12. Changes to This Policy
We may update this Privacy Policy from time to time.
Updated versions will be published on this page with the revised effective date.
13. Contact Us
NiWa
A Product by Easesmith
Email: support@easesmith.com
Website: https://www.easesmith.com